Architectural Design Archive
GRADIENT
Under the slogan of the Climatic Emergency appears the reflection on the concept of “The Shopping Mall”, assumed as the main climatic island of the 20th century and developed throughout the outskirts of Madrid, and whose analysis takes us to the west, on a linear tour of that entropic paradise of beauty and ugliness of the Generic City.

The debate implies learning the future of commerce, validating the upward trends of ecommerce where the physical store is reduced to the minimum space for testing and touching objects, in an electronic process where buying is reduced to anywhere.

The executed prototype aims to demonstrate how these systems adapt directly to the architecture that surrounds us, forcing us to rethink not only the construction, but also the understanding of the social and temporal relationships of the buildings, colonizing the infrastructures as exemplary supports still far from their decline.